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Financial Services in Australia

ANZ Logo
ANZ overall Effort Score
Black Star 1

53

VS

Black Star 2

54

last Quarter

Sector Effort Score benchmark
Black Star 3

58

VS

Black Star 4

56

last Quarter

Brand analysis

It’s been another tough quarter for ANZ in the Customer Effort Index.

The brand’s Overall Effort Score has dropped by -1 point this quarter, with all pillars remaining flat wave on wave. The Overall Effort Score is calculated against all other brands, which is why a brand’s score can decrease if other brands score higher – even if its own pillars remain the same. 

Hold times appear to be a sticking point for ANZ’s customers and are an area the brand should focus on  improving in 2025 to climb the table.

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Style of Communication
60

vs

60

last quarter

44% say the politeness of their customer service agents is 'excellent'

44% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
55

vs

55

last quarter

42% rate the expertise of the customer service agent as 'excellent'

40% say the way details were clearly explained to them was 'excellent'

42% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
54

vs

54

last quarter

38% rate this brand as 'excellent' for how they made them feel valued/important as a customer

42% say the way they understood their needs was 'excellent'

39% say the range of solutions or options that were suitable was "excellent"

 
Speed Solving the Problem
50

vs

50

last quarter

36% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'good'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

42% say they made it ‘very easy’ to achieve what they set out to do