Brand analysis
Once again the Customer Effort Index has not been kind for ANZ. The brand’s Overall Effort Score has dropped by -2 wave on wave, meaning ANZ has posted its lowest Overall Effort Score in the Customer Effort Index’s two-year history.
Can a new CEO turn ANZ’s fortunes around? Taking the head role in May – two months earlier than planned – Nuno Matos emphasised commitment to enhancing financial well-being. Will this be enough to increase its performance in Customer Effort in the longer term?