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ANZ

  Financial Services in Australia

ANZ overall Effort Score: 54 ANZ vs 55 ANZ last quarter
Sector Effort Score benchmark: 56 ANZ vs 55 ANZ last quarter

Following a -1 drop in its Overall Effort Score, ANZ Bank has dropped to 9th position in the Australian Financial Services sector.

This drop follows last quarter's news that ANZ and two other major Australian banks came under fire for keeping at least two million people in high-fee accounts, with steep dishonour and overdraw charges.

All four of the bank’s pillars scores have fallen, with the biggest drop coming from Valuing the Customer at -2 points to 56.  Less than 40% of its customers ranked them highly for making them feel valued.

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Customer Effort in detail

Style of Communication 60 vs 61 last quarter

44% say the politeness of their customer service agents is 'excellent'

44% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge and Expertise 55 vs 56 last quarter

42% rate the expertise of the customer service agent as 'excellent'

40% say the way details were clearly explained to them was 'excellent'

42% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 54 vs 56 last quarter

38% rate this brand as 'excellent' for how they made them feel valued/important as a customer

42% say the way they understood their needs was 'excellent'

53% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 50 vs 51 last quarter

36% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'good'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

42% say they made it ‘very easy’ to achieve what they set out to do

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.