Brand analysis
It’s been another tough quarter for ANZ in the Customer Effort Index.
The brand’s Overall Effort Score has dropped by -1 point this quarter, with all pillars remaining flat wave on wave. The Overall Effort Score is calculated against all other brands, which is why a brand’s score can decrease if other brands score higher – even if its own pillars remain the same.
Hold times appear to be a sticking point for ANZ’s customers and are an area the brand should focus on improving in 2025 to climb the table.