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Telecommunications in the US

Sector average score

White star

56

Knowledge & Expertise

55

Style of Communication

61

Speed of Resolving Problems

50

Valuing the Customer

58

Vodafone completes its second straight quarter at the top of the Telecommunications in the US table, building on its Overall Effort Score and putting clear daylight between T-Mobile in second place.

Elsewhere, Dish is one to watch this wave, adding an impressive +6 to its Overall Effort Score to take fifth.

It’s been a positive three months for Brightspeed too, which moves out of bottom place for the first time since we started the Customer Effort Index two years ago.

Rankings

The Rankings

Performance Tracker

Performance Tracker

Rank

1

Knowledge & Expertise

67

Style of Communication

69

Speed of Resolving Problems

60

Valuing the Customer

74

2

Knowledge & Expertise

63

Style of Communication

68

Speed of Resolving Problems

61

Valuing the Customer

65

3

Knowledge & Expertise

61

Style of Communication

65

Speed of Resolving Problems

57

Valuing the Customer

62

4

Knowledge & Expertise

60

Style of Communication

68

Speed of Resolving Problems

54

Valuing the Customer

61

5

Knowledge & Expertise

61

Style of Communication

60

Speed of Resolving Problems

56

Valuing the Customer

61

6

Knowledge & Expertise

58

Style of Communication

64

Speed of Resolving Problems

54

Valuing the Customer

55

7

Knowledge & Expertise

54

Style of Communication

62

Speed of Resolving Problems

51

Valuing the Customer

58

8

Knowledge & Expertise

55

Style of Communication

62

Speed of Resolving Problems

50

Valuing the Customer

56

9

Knowledge & Expertise

51

Style of Communication

62

Speed of Resolving Problems

42

Valuing the Customer

52

10

Knowledge & Expertise

51

Style of Communication

59

Speed of Resolving Problems

44

Valuing the Customer

54

10

Knowledge & Expertise

52

Style of Communication

60

Speed of Resolving Problems

44

Valuing the Customer

51

12

Knowledge & Expertise

50

Style of Communication

52

Speed of Resolving Problems

49

Valuing the Customer

50

13

Knowledge & Expertise

49

Style of Communication

48

Speed of Resolving Problems

41

Valuing the Customer

50

Effort

i

X

Effort

The Overall Effort Score is calculated using modelling on the results recorded in each of the four pillars

67

64

61

60

59

57

56

55

52

51

51

50

47

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Knowledge & Expertise

i

X

Knowledge & Expertise

Having knowledgable customer service agents that can clearly explain details to customers impacts the score in the ‘Knowledge & Expertise’ pillar

67

63

61

60

61

58

54

55

51

51

52

50

49

Style of Commun-
ication

i

X

Style of Communication

How polite customer service staff are and whether they can communicate in a customers’ chosen language contribute to ‘Style of Communication’ 

69

68

65

68

60

64

62

62

62

59

60

52

48

Speed of Resolving Problems

i

X

Speed of Resolving Problems

A quick resolution and short holding times ensure a strong ‘Speed Solving the Problem’ score

60

61

57

54

56

54

51

50

42

44

44

49

41

Valuing the Customer

i

X

Valuing the Customer

Companies that make their customers feel valued and understand their needs perform well in the ‘Understanding & Valuing the Customer’ pillar

74

65

62

61

61

55

58

56

52

54

51

50

50

NPS

i

X

NPS

NPS scores can be used to compare and contrast with Effort for an additional perspective

-19

7

1

6

-54

-25

-33

-37

-44

-24

-20

-24

-11

+

+

+

+

+

+

+

+

+

+

+

+

+

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Last updated: Jul 2025

Next update: Oct 2025

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Executive summary

  • Vodafone is a world leader for Customer Effort across all three territories the CEI measures – the UK, US and Australia. Vodafone's Overall Effort Score is highest in the US at 67, which is higher than any score for this territory the Customer Effort Index has ever recorded.
  • We say

    Telcos across the world should take note. The US Telco market is famous for leveraging cutting-edge technical solutions to offer world-class customer service. Vodafone is clearly at the forefront of this, so brands around the world should pay close attention to their investments across CX to keep up.

  • Are Telcos ready to tackle bulk billing questions? The Federal Communications Commission has dropped a proposed Biden plan to ban broadband internet “bulk billing”. The plan promised to put an end to a requirement for tenants to pay for broadband, cable, and satellite service provided by a specific communications provider even if they did not wish to take the service.
  • We say

    If tenants can't go to their landlord they may well go to the provider. US Telcos should make sure they are making key information and benefits easily accessible and present any frustrated customers with sympathetic staff, equipped with a range of options to show they are valued.

How to use the Customer Effort Index

Customer Effort Scores for the quarter are presented in the rankings, ordered by highest Overall Effort Score first, to show which brand scored highest with its customers for that period. Individual brand ratings against the four pillars take us underneath that Overall Effort Score, with brand-specific explanatory analysis from the CEI Editorial team.

You can use the display above to toggle between score, ranking and individual pillars. Clicking 'Performance Tracker'  enables you to analyse the performance over time.

The Customer Effort Index is calculated using a self-referential scale that is recomputed every wave based on what the minimum and maximum values are. This enables us to see how each brand is performing compared to the others within the data set. See About for more on the methodology. 

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