Brand analysis
Bankwest continues to climb. The brand has taken the third spot alongside Bank of Queensland after adding +4 its Overall Effort Score wave on wave.
With a score of 68, the wave sees Bankwest post its highest ever Overall Effort Score. The brand has been buoyed by growth across all four pillars, with Knowledge & Experts up by +4. Speed of Resolving Problems up by +3, and Style of Communication and Valuing the Customer adding +2 points each.
Earlier this year, Bankwest announced that it would be axing 90 jobs following a digital push, a move that has served to only increase scores in the Customer Effort Index.