Brand analysis
Bendigo Bank isn’t budging. The bank has completed another quarter at the very top of the Financial Services in Australia table – a huge achievement for the brand’s CX team.
The brand’s Overall Effort Score has remained flat wave on wave, as have all four of the component pillars.
Bendigo's score still has daylight between Bank of Queensland in second, at +2 ahead, but with AMP adding +3 to its score this wave to re-enter the top three with its highest ever mark, the heat is on.
Last year, Bendigo hailed a major uplift for its customer service efficiency by moving its contact centre operations to Amazon Web Service’s Connect platform. Smart moves like this is exactly what’s needed to consolidate its position.
In May, Bendigo won the Finder Award for Legendary Service, backing up the results we’ve recorded here at the Customer Effort Index.
