Brand analysis
Up has had a positive quarter. While the brand remains in ninth in the Financial Services in Australia table, it has added +1 to its Overall Effort Score, marking its first quarter of metric growth seen since the start of 2025.
Diving into the pillars, Valuing the Customer is up by +3, while Speed of Resolving Problems is up by +2. These gains have been slightly offset by -1 drop in Style of Communication.