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Financial Services in Australia

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Up overall Effort Score
Black Star 1

59

VS

Black Star 2

58

last Quarter

Sector Effort Score benchmark
Black Star 3

60

VS

Black Star 4

59

last Quarter

Brand analysis

Up has had a positive quarter. While the brand remains in ninth in the Financial Services in Australia table, it has added +1 to its Overall Effort Score, marking its first quarter of metric growth seen since the start of 2025.

Diving into the pillars, Valuing the Customer is up by +3, while Speed of Resolving Problems is up by +2. These gains have been slightly offset by -1 drop in Style of Communication.

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Style of Communication
62

vs

63

last quarter

47% say the politeness of their customer service agents is 'excellent'

49% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
59

vs

59

last quarter

52% rate the expertise of the customer service agent as 'excellent'

49% say the way details were clearly explained to them was 'excellent'

48% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
63

vs

60

last quarter

56% rate this brand as 'excellent' for how they made them feel valued/important as a customer

51% say the way they understood their needs was 'excellent'

52% say the range of solutions or options that were suitable was "excellent"

 
Speed of Resolving Problems
54

vs

52

last quarter

43% rate how easy it was to find the information they wanted on the website/app as 'excellent'

45% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

40% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'good'