Brand analysis
JB Hi-Fi has retained second place in the Technology Retail in Australia table for another quarter, but due to a -1 drop in its Overall Effort Score, it now has to share this spot with Apple.
This is the first time in more than a year that JB Hi-Fi hasn’t had the position all to itself. All four of the component pillar scores remain the same wave on wave.
JB Hi-Fi has reported sales grew by +6.5% in the past quarter, with CEO Terry Smart saying the business remained focussed on value and customer service.