Brand analysis
Office Works has done it again – another quarter at the top of the Technology Retail in Australia table.
The brand has added +1 to its Overall Effort Score, however three pillars – ‘Style of Communication’, ‘Valuing the Customer’ and ‘Speed of Resolving Problems’ – have remained static.
Only ‘Knowledge & Expertise’ has changed this quarter, up +1 wave on wave, with 43% of its customers rating the expertise of the customer service agent they spoke to as 'excellent’.
However, there’s a note of caution. Apple, third place overall, has the best result here, indicating that this is the area where Office Works should focus to retain its supremacy throughout 2025.