Brand analysis
It’s been a consistent three months for The Good Guys, posting the same Overall Effort Score as last wave – 61.
While three of the component pillars remain the same wave on wave, we have recorded a slight dip in The Good Guys’ score in Valuing the Customer (-1). How the company communicates they understand their customers’ needs in the coming months will dictate performance in this pillar in upcoming waves.
One area The Good Guys might look to for improvements is where information can be found online. Only 40% rate how easy it was to find the information they wanted on the website/app as 'good'