Brand analysis
TPG has added +2 points to its Overall Effort Score this wave, but it remains in third for the second consecutive wave – this time sharing the spot with Telstra as it drops from second.
Both brands have been lapped by Windstream, which takes second place.
TPG has had a great quarter all round, improving its scores in all four CEI pillars by +2 each. The TPG team should focus on ensuring details are clearly explained to customers and try to reduce hold times to climb the table higher.