Brand analysis
Well, don’t say we didn’t warn you! Windstream has been creeping up the Telecommunications in Australia table consistently for the past six months and has now, finally, unseated Vodafone and taken the top spot.
The brand has added an astounding +9 to its Overall Effort Score following growth in all four pillars vs Q2 2025. Style of Communication and Valuing the Customer are both up by +6, Knowledge & Expertise is up by +5, but it is Speed oF Resolving Problems that has seen the most rapid movement – with +9 points added wave on wave.
Windstream has now completed its long-planned merger with Uniti Group, creating plenty of opportunities for delivering customer experience improvements for customers. Stay tuned to the CEI to find out how these play out.