Brand analysis
Windstream is the one to watch in this wave’s Telecommunications in Australia table.
The brand has added +3 points to its Overall Effort Score wave on wave and is hot on the frontrunner’s (Vodafone) heels.
In fact, Windstream has overtaken Vodafone in the Knowledge & Expertise and Speed of Resolving Problems pillars for the first time ever and the two are now tied in Valuing the Customer.
Style of Communication is where Windstream is lagging behind though. It actually has the fourth lowest score in this pillar, with Vodafone, Telstra and TPG all ranking higher. Focusing on the language its customer service agents and touchpoints use would help to increase its scores here and may even propel the brand into first place.