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Financial Services in the UK

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Barclays overall Effort Score
Black Star 1

65

VS

Black Star 2

62

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

60

last Quarter

Brand analysis

Barclays has enjoyed three quarters of consistent Overall Effort Score growth.

In Q2 2024 its score was 57 – it is now 65. All four pillars have increased wave on wave, with particular rises recorded in ‘Speed of Resolving Problems’ and ‘Valuing the Customer’ – both up +3.

We would recommend Barclays focuses on improving the percentage of customers that highly rank the way  its agents understood their particular problem to continue to climb the Financial Services in the UK table.

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Style of Communication
68

vs

66

last quarter

48% say the politeness of their customer service agents is 'excellent'

51% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
64

vs

62

last quarter

46% rate the expertise of the customer service agent as 'excellent'

45% say the way details were clearly explained to them was 'excellent'

44% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
66

vs

63

last quarter

44% rate this brand as 'excellent' for how they made them feel valued/important as a customer

46% say the way they understood their needs was 'excellent'

40% say the range of solutions or options that were suitable was "excellent"

 
Speed Solving the Problem
62

vs

59

last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'excellent'

46% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

46% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'