Brand analysis
Barclays has enjoyed three quarters of consistent Overall Effort Score growth.
In Q2 2024 its score was 57 – it is now 65. All four pillars have increased wave on wave, with particular rises recorded in ‘Speed of Resolving Problems’ and ‘Valuing the Customer’ – both up +3.
We would recommend Barclays focuses on improving the percentage of customers that highly rank the way its agents understood their particular problem to continue to climb the Financial Services in the UK table.