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Financial Services in the UK

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Barclays overall Effort Score
Black Star 1

70

VS

Black Star 2

68

last Quarter

Sector Effort Score benchmark
Black Star 3

65

VS

Black Star 4

64

last Quarter

Brand analysis

With an Overall Effort Score of 70, Barclays is posting its largest ever score recorded in the Customer Effort Index’s two-year history.

The brand has added +2 to its Overall Effort Score wave on wave, bored by success in each of the four pillars. All four have also advanced their scores by +2 vs Q2 2025.

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Style of Communication
72

vs

70

last quarter

57% say the politeness of their customer service agents is 'excellent'

55% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
70

vs

68

last quarter

55% rate the expertise of the customer service agent as 'excellent'

53% say the way details were clearly explained to them was 'excellent'

54% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
72

vs

70

last quarter

55% say the way they understood their needs was 'excellent'

51% say the range of solutions or options that were suitable was "excellent"

72% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
68

vs

66

last quarter

51% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'excellent'

52% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

62% say they made it ‘very easy’ to achieve what they set out to do