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Financial Services in the UK

Halifax Logo
Halifax (part of LBG) overall Effort Score
Black Star 1

63

VS

Black Star 2

63

last Quarter

Sector Effort Score benchmark
Black Star 3

65

VS

Black Star 4

64

last Quarter

Brand analysis

Halifax’s Overall Effort Score has remained flat wave on wave, but due to the fiercely competitive nature of the Financial Services in the UK table, the brand has dropped two places, now sitting at joint 11th alongside Sainsbury’s Bank.

Three of its scores within the component pillars have also remained flat wave on wave, with only Valuing the Customer increasing, by a modest +1.

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Style of Communication
68

vs

68

last quarter

51% say the politeness of their customer service agents is 'excellent'

53% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
63

vs

63

last quarter

47% rate the expertise of the customer service agent as 'excellent'

47% say the way details were clearly explained to them was 'excellent'

48% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
65

vs

64

last quarter

44% rate this brand as 'excellent' for how they made them feel valued/important as a customer

44% say the range of solutions or options that were suitable was "excellent"

65% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
60

vs

60

last quarter

49% rate how easy it was to find the information they wanted on the website/app as 'excellent'

50% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

51% say they made it ‘very easy’ to achieve what they set out to do