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Financial Services in the UK

HSBC Logo
HSBC overall Effort Score
Black Star 1

64

VS

Black Star 2

61

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

60

last Quarter

Brand analysis

HSBC is making moves. From ranking 13th in Q3 2024, the brand is now joint-eigth alongside Monzo.

The brand had added a huge +7 points to its Overall Effort Score since Q3 2024 and three of them were since Q4. All four pillars have grown wave on wave, with ‘Valuing the Customer’ adding +5 to its score and ‘Speed of Resolving Problems’ adding +4.

‘Style of Communication’ and ‘Knowledge & Expertise’ added a more modest +2, so HSBC should focus on the different languages customers can access and the way details are clearly explained to them to continue to rise.

Last month, HSBC announced it was closing its Zing app, despite launching just a year ago. Its communications around this closure could have a significant effect on its CEI scores in future quarters.

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Style of Communication
67

vs

65

last quarter

47% say the politeness of their customer service agents is 'excellent'

46% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
62

vs

60

last quarter

46% rate the expertise of the customer service agent as 'excellent'

42% say the way details were clearly explained to them was 'excellent'

43% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
66

vs

61

last quarter

43% rate this brand as 'excellent' for how they made them feel valued/important as a customer

42% say the way they understood their needs was 'excellent'

58% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed Solving the Problem
62

vs

58

last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'excellent'

46% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

50% say they made it ‘very easy’ to achieve what they set out to do