Brand analysis
HSBC is making moves. From ranking 13th in Q3 2024, the brand is now joint-eigth alongside Monzo.
The brand had added a huge +7 points to its Overall Effort Score since Q3 2024 and three of them were since Q4. All four pillars have grown wave on wave, with ‘Valuing the Customer’ adding +5 to its score and ‘Speed of Resolving Problems’ adding +4.
‘Style of Communication’ and ‘Knowledge & Expertise’ added a more modest +2, so HSBC should focus on the different languages customers can access and the way details are clearly explained to them to continue to rise.
Last month, HSBC announced it was closing its Zing app, despite launching just a year ago. Its communications around this closure could have a significant effect on its CEI scores in future quarters.