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Financial Services in the UK

Metro Bank Logo
Metro Bank overall Effort Score
Black Star 1

58

VS

Black Star 2

56

last Quarter

Sector Effort Score benchmark
Black Star 3

65

VS

Black Star 4

64

last Quarter

Brand analysis

Metro Bank remains at the tail-end of the table, but there are reasons for optimism.

The brand has added +2 to its Overall Effort Score this wave, now sitting just two points behind Virgin Money and RBS at joint-15th.

With an Overall Effort Score of 58, Metro’s score has never been this high in two years of Customer Effort Index.

Metro recently launched a new campaign with the streamline ‘This is Relationship Banking’, which may be prompting customers see the bank in a new light. 

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Style of Communication
62

vs

63

last quarter

45% say the politeness of their customer service agents is 'good'

43% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
60

vs

57

last quarter

45% rate the expertise of the customer service agent as 'good'

42% say the way details were clearly explained to them was 'excellent'

47% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
61

vs

58

last quarter

39% rate this brand as 'excellent' for how they made them feel valued/important as a customer

45% say the way they understood their needs was 'excellent'

61% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
53

vs

49

last quarter

45% rate how easy it was to find the information they wanted on the website/app as 'excellent'

47% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good"

45% say they made it ‘very easy’ to achieve what they set out to do