Brand analysis
Metro Bank marks another quarter at the tail end of the Financial Services in the UK table.
However, for the first time ever – it has caught up with the brand in the position above, after adding +2 to its Overall Effort Score wave on wave.
The rise has been prompted by growth in two of the component pillars – Valuing the Customer is up by +5 and Knowledge & Expertise by +3 – two brilliant results for the brand.
Style of Communication and Speed of Resolving Problems remain flat wave on wave.
Metro recently launched a new campaign with the streamline ‘This is Relationship Banking’, which may be prompting customers see the bank in a new light.