Brand analysis
Metro Bank remains at the tail-end of the table, but there are reasons for optimism.
The brand has added +2 to its Overall Effort Score this wave, now sitting just two points behind Virgin Money and RBS at joint-15th.
With an Overall Effort Score of 58, Metro’s score has never been this high in two years of Customer Effort Index.
Metro recently launched a new campaign with the streamline ‘This is Relationship Banking’, which may be prompting customers see the bank in a new light.