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Financial Services in the UK

Metro Bank Logo
Metro Bank overall Effort Score
Black Star 1

56

VS

Black Star 2

54

last Quarter

Sector Effort Score benchmark
Black Star 3

64

VS

Black Star 4

63

last Quarter

Brand analysis

Metro Bank marks another quarter at the tail end of the Financial Services in the UK table.

However, for the first time ever – it has caught up with the brand in the position above, after adding +2 to its Overall Effort Score wave on wave.

The rise has been prompted by growth in two of the component pillars – Valuing the Customer is up by +5 and Knowledge & Expertise by +3 – two brilliant results for the brand.

Style of Communication and Speed of Resolving Problems remain flat wave on wave.

Metro recently launched a new campaign with the streamline ‘This is Relationship Banking’, which may be prompting customers see the bank in a new light. 

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Style of Communication
63

vs

63

last quarter

44% say the politeness of their customer service agents is 'excellent'

41% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

 
Knowledge & Expertise
57

vs

54

last quarter

43% rate the expertise of the customer service agent as 'good'

39% say the way details were clearly explained to them was 'good'

45% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
58

vs

53

last quarter

43% say the way they understood their needs was 'excellent'

43% say the range of solutions or options that were suitable was "excellent"

56% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
49

vs

49

last quarter

42% rate how easy it was to find the information they wanted on the website/app as 'excellent'

43% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

42% say they made it ?very easy? to achieve what they set out to do