Brand analysis
Monzo has added +2 to its Overall Effort Score in the past three months, overtaking Santander to sit at joint-eighth in the Financial Services in the UK table.
The brand’s performance in the component pillars tell the story of a bank that is continuing to strive for greater heights. Adding +4 in Valuing the Customer, the brand’s score in this pillar has never been so high.
Elsewhere, Speed of Resolving Problems is up by +3, while Style of Communication and Knowledge & Expertise both added +2.
The key question for the future is whether Monzo can replicate this success in other fields. The brand recently announced they planned to launch its own mobile phone service in the UK. There’s no confirmed launch date but we’ll of course be adding the brand to our Telco table when it’s live.