Brand analysis
Monzo has lost -1 point in its Overall Effort Score wave on wave. The score marks a slight reverse of fortunes for the brand, which added +3 points between Q4 2024 and Q1 2025.
The mobile bank now sits at joint ninth alongside, Sainsbury’s Bank, Halifax and Natwest.
Monzo has also recorded losses in three of our four component pillars – Knowledge & Expertise and Speed of Resolving the Problems are both down by -1.
Style of Communication drops by -2 and Valuing the Customer remained flat.