Curry's/PC World

Technology Retail in the UK

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Curry's/PC World overall Effort Score

last Quarter

Sector Effort Score benchmark

last Quarter

Brand analysis

Curry’s/PC World has dropped from 6th to 8th in the Technology Retail in the UK table – despite adding +1 to its Overall Effort Score.

The brand has actually had a pretty positive three months within Customer Effort. Its ‘Style of Communication’, ‘Knowledge & Expertise’ and ‘Valuing the Customer’ pillars all added +1 while ‘Speed of Resolving Problems’ remained level wave on wave at 55.

Its drop down the table is entirely down to growth from Dell and HP, which both leapfrogged the brand this wave.

Style of Communication

last quarter

42% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge & Expertise

last quarter

41% rate the expertise of the customer service agent as 'excellent'

40% say the way details were clearly explained to them was 'good'

40% rate how well the customer service agent understood their particular problem or question as 'excellent'

Undertanding & Valuing the Customer

last quarter

39% rate this brand as 'good' for how they made them feel valued/important as a customer

40% say the way they understood their needs was 'good'

58% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem

last quarter

42% rate how easy it was to find the information they wanted on the website/app as 'good'

41% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

49% say they made it ‘very easy’ to achieve what they set out to do