Three - Nice

Telecommunications in the UK

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Three overall Effort Score

last Quarter

Sector Effort Score benchmark

last Quarter

Brand analysis

Three has added an impressive +3 to its Overall Effort Score in Q2 2025 (vs Q1 2025), seizing seventh place in the Telecommunications in the UK table.

Alongside Plusnet, it is one of the only brands in the UK Telco rankings to add +3 to its score this wave.

Three of Three’s pillars are on the rise too, with Style of Communication up by +2, Speed of Resolving Problems by +3 and Valuing the Customer by +4 wave on wave. Knowledge & Expertise remains flat, so a worthy area to focus on to reach higher ranks.

It will continue to be a pivotal year for the Three brand as it formally joins with Vodafone. The CEI will continue to measure how easy Three is to do business with and will provide insights on how successful its customers feel the merger is for the service it provides.

Style of Communication

last quarter

44% say the politeness of their customer service agents is 'excellent'

39% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge & Expertise

last quarter

40% rate the expertise of the customer service agent as 'good'

38% rate how well the customer service agent understood their particular problem or question as 'excellent'

Valuing the Customer

last quarter

36% rate this brand as 'excellent' for how they made them feel valued/important as a customer

36% say the way they understood their needs was 'good'

50% say they were 'very satisfied' with the outcome of their communication or contact

Speed of Resolving Problems

last quarter

39% rate how easy it was to find the information they wanted on the website/app as 'good'

35% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

40% say they made it ?very easy? to achieve what they set out to do