Brand analysis
Capital One sits at seventh – the same spot as it did in Q2 2025 – despite added +2 to its Overall Effort Score wave on wave.
Looking at the component pillars, Capital One has seen gains of +2 across all four.
Capital One recently introduced Chat Concierge, an AI-tool that is designed to assist businesses by managing customer inquiries. With the brand investing in these solutions, we expect to see it continue to climb the Customer Effort Index in future waves.