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Financial Services in the US

Chase Logo
Vodafone overall Effect Score
Black Star 1

67

VS

Black Star 2

67

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

61

last Quarter

Brand analysis

It was nice while it lasted. Chase Bank has been knocked off the top spot, held for just one quarter – as USAA Bank rises from third to first.

Chase Bank's scores hold firm though – it has posted the same Overall Effort Score in Q1 2025 as it did in its industry-leading Q4, but that’s not enough to rank top this time.

While two pillars remain the same wave on wave – ‘Style of Communication’ and ‘Valuing the Customer’, two have dropped slightly (‘Knowledge & Expertise’ and ‘Speed of Resolving Problems’).

Can Chase regain the top spot? Stay tuned to the CEI next wave to find out. 

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Style of Communication
72

vs

72

last quarter

59% say the politeness of their customer service agents is 'excellent'

56% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
67

vs

68

last quarter

56% rate the expertise of the customer service agent as 'excellent'

55% say the way details were clearly explained to them was 'excellent'

54% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
69

vs

69

last quarter

53% rate this brand as 'excellent' for how they made them feel valued/important as a customer

55% say the way they understood their needs was 'excellent'

70% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed Solving the Problem
64

vs

65

last quarter

46% rate how easy it was to find the information they wanted on the website/app as 'excellent'

56% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

54% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'