Brand analysis
It was nice while it lasted. Chase Bank has been knocked off the top spot, held for just one quarter – as USAA Bank rises from third to first.
Chase Bank's scores hold firm though – it has posted the same Overall Effort Score in Q1 2025 as it did in its industry-leading Q4, but that’s not enough to rank top this time.
While two pillars remain the same wave on wave – ‘Style of Communication’ and ‘Valuing the Customer’, two have dropped slightly (‘Knowledge & Expertise’ and ‘Speed of Resolving Problems’).
Can Chase regain the top spot? Stay tuned to the CEI next wave to find out.