Brand analysis
Chime retains its position at 10th in the Financial Services in the US table, despite losing -1 point in its Overall Effort Score wave on wave.
Diving into the pillars, three out of four components are also down on their Q1 2025 values. Speed of Resolving Problems, Style of Communication and Valuing the Customer are all down by -1, while Knowledge & Expertise remains flat.
However, Chime is continuing to find new and innovative ways to meet its customers needs. Earlier this year, the bank announced a new tax service that it claims provides an “easier and more rewarding” approach to doing taxes.
Check back in Q3 to see if this services like these help Chime’s scores grow further.