Brand analysis
Chime has dropped from 9th last wave to 10th in Q1 2025 – despite increasing its Overall Effort Score and scores in all four pillars.
It’s been a positive three months for Chime in the Customer Effort Index, with all areas advancing their scores by +1, marking the second straight quarter of rises, indicating gradual but consistent improvements.
Chime is continuing to find new and innovative ways to meet customers needs. Earlier this year, the bank announced a new tax service that it claims provides an “easier and more rewarding” approach to doing taxes.
Check back in Q2 to see if this services like these help Chime’s scores grow further.