Chime - Nice

Financial Services in the US

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Chime overall Effort Score

last Quarter

Sector Effort Score benchmark

last Quarter

Brand analysis

Chime adds +1 to its Overall Effort Score wave on wave but it’s not been enough to overtake TD Bank. The brand sits in 10th - as it did it Q2 2025 – but this time it shares the position with Truist.

The brand has also seen gains across all four component pillars – a modest +1 wave-on-wave gain in Knowledge & Expertise, Valuing the Customer and Speed of Resolving Problems and a +2 increase in Style of Communication.

However, Chime is continuing to find new and innovative ways to meet its customers needs. Earlier this year, the bank announced a new tax service that it claims provides an “easier and more rewarding” approach to doing taxes.

Check back in Q4 to see if this services like these help Chime’s scores grow further.

Style of Communication

last quarter

52% say the politeness of their customer service agents is 'excellent'

48% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge & Expertise

last quarter

50% rate the expertise of the customer service agent as 'excellent'

46% say the way details were clearly explained to them was 'excellent'

50% rate how well the customer service agent understood their particular problem or question as 'excellent'

Valuing the Customer

last quarter

48% rate this brand as 'excellent' for how they made them feel valued/important as a customer

45% say the range of solutions or options that were suitable was "excellent"

60% say they were 'very satisfied' with the outcome of their communication or contact

Speed of Resolving Problems

last quarter

48% rate how easy it was to find the information they wanted on the website/app as 'excellent'

48% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

53% say they made it ‘very easy’ to achieve what they set out to do