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Financial Services in the US

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Chime overall Effort Score
Black Star 1

61

VS

Black Star 2

60

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

61

last Quarter

Brand analysis

Chime has dropped from 9th last wave to 10th in Q1 2025 – despite increasing its Overall Effort Score and scores in all four pillars.

It’s been a positive three months for Chime in the Customer Effort Index, with all areas advancing their scores by +1, marking the second straight quarter of rises, indicating gradual but consistent improvements.

Chime is continuing to find new and innovative ways to meet customers needs. Earlier this year, the bank announced a new tax service that it claims provides an “easier and more rewarding” approach to doing taxes.

Check back in Q2 to see if this services like these help Chime’s scores grow further.

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Style of Communication
62

vs

61

last quarter

51% say the politeness of their customer service agents is 'excellent'

47% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
61

vs

60

last quarter

50% rate the expertise of the customer service agent as 'excellent'

46% say the way details were clearly explained to them was 'excellent'

50% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
62

vs

61

last quarter

48% rate this brand as 'excellent' for how they made them feel valued/important as a customer

51% say the way they understood their needs was 'excellent'

59% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed Solving the Problem
59

vs

58

last quarter

46% rate how easy it was to find the information they wanted on the website/app as 'excellent'

50% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

49% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'