Brand analysis
It’s been a good three months for Current in the Customer Effort Index. The brand has added +1 to its Overall Effort Score, following increases in three out of the four pillars.
A particularly strong performance is seen in ‘Speed of Resolving Problems’, where Current has grown its score for two straight quarters now.
Current's area of focus should be ‘Valuing the Customer’, which was the only pillar to decline wave on wave. Is the brand communicating that they understand their customers’ needs as well as they could be?