Brand analysis
Current’s Overall Effort Score remains the same wave on wave – at 53 – but its ranking in the Financial Services in the US table has changed.
The brand is now at the tailed of the table after being overtaken by Varo.
Looking at the component pillars, Speed of Resolving Problems is down by -4, but Style of Communication is up by +2 and Valuing the Customer is up by +1.
Knowledge & Expertise remains flat wave on wave.