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Financial Services in the US

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Current overall Effort Score
Black Star 1

53

VS

Black Star 2

53

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

63

last Quarter

Brand analysis

Current’s Overall Effort Score remains the same wave on wave – at 53 – but its ranking in the Financial Services in the US table has changed.

The brand is now at the tailed of the table after being overtaken by Varo.

Looking at the component pillars, Speed of Resolving Problems is down by -4, but Style of Communication is up by +2 and Valuing the Customer is up by +1.

Knowledge & Expertise remains flat wave on wave.

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Style of Communication
56

vs

54

last quarter

49% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

 
Knowledge & Expertise
56

vs

56

last quarter

52% rate the expertise of the customer service agent as 'excellent'

50% say the way details were clearly explained to them was 'excellent'

38% rate how well the customer service agent understood their particular problem or question as 'good'

 
Valuing the Customer
53

vs

52

last quarter

48% rate this brand as 'excellent' for how they made them feel valued/important as a customer

44% say the range of solutions or options that were suitable was "excellent"

51% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
47

vs

51

last quarter

42% rate how easy it was to find the information they wanted on the website/app as 'excellent'

39% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'

46% say they made it ?very easy? to achieve what they set out to do