Brand analysis
PNC is gaining ground. The brand has added +1 to its Overall Effort Score this wave, taking it to within just one point of joint leaders, Chase and USAA Bank. It ranks joint third alongside Citi, Bank of America and US Bank.
This is a huge achievement for a brand that ranked joint ninth a year ago. PNC has gradually built on its score of 60 in Q3 2024 to reach 67 in this wave’s data.
Scores have also improved in all four component pillars wave on wave. Style of Communication and Valuing the Customer is up by +2 and Knowledge & Expertise and Speed of Resolving Problems is up by +1.
In October, PNC Bank improved its customer service offering by partnering with Akoya for the expansion of its existing integration to support corporate data sharing through the Akoya data access network. This feature enhances the ability of corporate clients to securely share their financial data with third parties, including fintechs and data aggregators.
The biggest plans were announced last February when the bank announced plans to invest $1bn in its branch network, opening 100 new locations and renovating 1,200 existing ones.
The Customer Effort Index may now be measuring the results of this investment.