Brand analysis
Look at TD Bank go. The company grew its Overall Effort Score consistently all through 2024 and has now posted a +2 wave-on-wave increase for Q1 2025, too.
Three of the four pillars increased this wave, with ’Style of Communication’ and ‘Valuing the Customer’ being particular drivers.
Our advice to TD Bank would be to look at how quickly they are resolving their customers’ problems as 'Speed of Resolving Problems' was the only pillar to drop off this wave, dragged down by customers who say they were left on hold for a long time.