Brand analysis
US Bank is sliding down the Financial Services in the US table after losing -2 points in its Overall Effort Score wave on wave.
In a fiercely competitive table, the dip has led to the brand plummeting from joint third in Q2 2025 to eighth in Q3 2025.
All four component pillars are down wave on wave too, with Knowledge & Expertise dropping by -3 and Style of Communication, Speed of Resolving Problems and Valuing the Customer dropping by -2.