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Financial Services in the US

US Bank Logo
US Bank overall Effort Score
Black Star 1

65

VS

Black Star 2

67

last Quarter

Sector Effort Score benchmark
Black Star 3

64

VS

Black Star 4

63

last Quarter

Brand analysis

US Bank is sliding down the Financial Services in the US table after losing -2 points in its Overall Effort Score wave on wave.

In a fiercely competitive table, the dip has led to the brand plummeting from joint third in Q2 2025 to eighth in Q3 2025.

All four component pillars are down wave on wave too, with Knowledge & Expertise dropping by -3 and Style of Communication, Speed of Resolving Problems and Valuing the Customer dropping by -2.

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Style of Communication
67

vs

69

last quarter

52% say the politeness of their customer service agents is 'excellent'

52% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
64

vs

67

last quarter

50% rate the expertise of the customer service agent as 'excellent'

50% say the way details were clearly explained to them was 'excellent'

51% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
65

vs

67

last quarter

53% rate this brand as 'excellent' for how they made them feel valued/important as a customer

49% say the way they understood their needs was 'excellent'

45% say the range of solutions or options that were suitable was "excellent"

 
Speed of Resolving Problems
63

vs

65

last quarter

46% rate how easy it was to find the information they wanted on the website/app as 'excellent'

52% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

51% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'