Varo Bank - Nice

Financial Services in the US

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Varo Bank overall Effort Score

last Quarter

Sector Effort Score benchmark

last Quarter

Brand analysis

Varo continues its stunning rise towards the tail-end of the Financial Services in the US table, adding +3 to its Overall Effort Score.

At 57, Q3 2025 sees Varo record its highest score ever in the Customer Effort Index’s two-year history.

Success can be seen in every component pillar this wave, too. Speed of Resolving Problems is up by +4, Style of Communication is up by +3 and Knowledge & Expertise is up by +1. The standout performance is seen in Valuing the Customer, which added +5.

Varo is having a great year. The brand raised $29m in February and has invested in AI and machine learning in “various aspects of the customer life cycle”.

Customers are clearly responding positively and we look forward to seeing how Varo’s scores grow in future waves.

Style of Communication

last quarter

50% say the politeness of their customer service agents is 'excellent'

42% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge & Expertise

last quarter

47% rate the expertise of the customer service agent as 'excellent'

42% say the way details were clearly explained to them was 'excellent'

50% rate how well the customer service agent understood their particular problem or question as 'excellent'

Valuing the Customer

last quarter

41% rate this brand as 'excellent' for how they made them feel valued/important as a customer

48% say the way they understood their needs was 'excellent'

42% say the range of solutions or options that were suitable was "excellent"

Speed of Resolving Problems

last quarter

46% rate how easy it was to find the information they wanted on the website/app as 'excellent'

41% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

43% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'