Brand analysis
Three pillar scores of Wells Fargo have remained the same, but one – Style of Communication – has increased by +2 to 69. This has led to it increasing its Overall Customer Effort Score by +1 to 65 and moved it up to second in the rankings, which it now shares with four other US financial service companies.
Under its Style of Communication pillar, 54% say the politeness of their customer service agents is 'excellent', while the same percentage rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’. Both improvements on the previous quarter.
Moving forward, it should look to finally improve in the other three areas, which have now remained the same for six months.