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Financial Services in the US

Wells Fargo Logo
Wells Fargo overall Effort Score
Black Star 1

65

VS

Black Star 2

65

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

61

last Quarter

Brand analysis

Three pillar scores of Wells Fargo have remained the same, but one – Style of Communication – has increased by +2 to 69. This has led to it increasing its Overall Customer Effort Score by +1 to 65 and moved it up to second in the rankings, which it now shares with four other US financial service companies.

Under its Style of Communication pillar, 54% say the politeness of their customer service agents is 'excellent', while the same percentage rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’. Both improvements on the previous quarter. 

Moving forward, it should look to finally improve in the other three areas, which have now remained the same for six months. 

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Style of Communication
70

vs

69

last quarter

54% say the politeness of their customer service agents is 'excellent'

54% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
66

vs

65

last quarter

51% rate the expertise of the customer service agent as 'excellent'

51% say the way details were clearly explained to them was 'excellent'

52% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
65

vs

65

last quarter

50% rate this brand as 'excellent' for how they made them feel valued/important as a customer

51% say the way they understood their needs was 'excellent'

64% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed Solving the Problem
62

vs

62

last quarter

46% rate how easy it was to find the information they wanted on the website/app as 'excellent'

52% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

50% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'