Brand analysis
What a run for Best Buy. The brand has been steadily improving its Overall Effort Score since Q3 2024, up from 58 then to 61 now.
It’s been a consistent improvement across all pillars that have led to this rise too, with all four up wave on wave.
Last year, Best Buy launched a suite of personalised tech and AI driven solutions to improve its customer experience. This included revamping its app to offer a customised homepage and launching tailored notifications. It's clearly working as far as CX is concerned.
Best Buy remains at 4th position, which it rose to from 5th in Q4 2024. However, its Overall Effort Score is advancing on Samsung in third place. Could they overtake next quarter?