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Technology Retail in the US

Best Buy Logo
Vodafone overall Effect Score
Black Star 1

61

VS

Black Star 2

60

last Quarter

Sector Effort Score benchmark
Black Star 3

60

VS

Black Star 4

59

last Quarter

Brand analysis

What a run for Best Buy. The brand has been steadily improving its Overall Effort Score since Q3 2024, up from 58 then to 61 now.

It’s been a consistent improvement across all pillars that have led to this rise too, with all four up wave on wave.

Last year, Best Buy launched a suite of personalised tech and AI driven solutions to improve its customer experience. This included revamping its app to offer a customised homepage and launching tailored notifications. It's clearly working as far as CX is concerned.  

Best Buy remains at 4th position, which it rose to from 5th in Q4 2024. However, its Overall Effort Score is advancing on Samsung in third place. Could they overtake next quarter?

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Style of Communication
66

vs

64

last quarter

50% say the politeness of their customer service agents is 'excellent'

50% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
62

vs

60

last quarter

49% rate the expertise of the customer service agent as 'excellent'

47% say the way details were clearly explained to them was 'excellent'

49% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
61

vs

60

last quarter

42% rate this brand as 'excellent' for how they made them feel valued/important as a customer

48% say the way they understood their needs was 'excellent'

59% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed Solving the Problem
59

vs

58

last quarter

44% rate how easy it was to find the information they wanted on the website/app as 'excellent'

51% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

45% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'