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Technology Retail in the US

Best Buy Logo
Best Buy overall Effort Score
Black Star 1

62

VS

Black Star 2

61

last Quarter

Sector Effort Score benchmark
Black Star 3

60

VS

Black Star 4

60

last Quarter

Brand analysis

Best Buy has added +1 to its Overall Effort Score to move out from fourth in the Technology Retail in the US table to joint second.

Last year, Best Buy launched a suite of personalised tech and AI driven solutions to improve its customer experience. This included revamping its app to offer a customised homepage and launching tailored notifications. It's clearly working as far as the Customer Effort Index is concerned.  

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Style of Communication
66

vs

66

last quarter

51% say the politeness of their customer service agents is 'excellent'

50% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

 
Knowledge & Expertise
62

vs

62

last quarter

49% rate the expertise of the customer service agent as 'excellent'

51% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
61

vs

61

last quarter

43% rate this brand as 'excellent' for how they made them feel valued/important as a customer

48% say the way they understood their needs was 'excellent'

61% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
59

vs

59

last quarter

43% rate how easy it was to find the information they wanted on the website/app as 'excellent'

49% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

51% say they made it ?very easy? to achieve what they set out to do