Brand analysis
Cox Communications has lost ground in Q2 2025, with a -1 decrease in its Overall Effort Score wave on wave.
The brand now sits at eighth in the Telecommunications in the US table, after dropping from joint sixth in Q1 2025 and being overtaken by Optimum in the rankings.
The component pillars reveal some minor changes for the brand wave on wave, with Valuing the Customer up by +1 and Knowledge & Expertise down by -1. Style of Communication and Speed of Resolving Problems both remain unchanged wave on wave.
In March, Cox Communications announced it was partnering with RingCentral, an AI communications provider, in a bid to improve its customer communications, with a focus on business users. The new service – Cox Business Contact Center with RingCentral – will debut later this year.