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Telecommunications in the US

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DirecTV (AT&T) overall Effort Score
Black Star 1

56

VS

Black Star 2

55

last Quarter

Sector Effort Score benchmark
Black Star 3

55

VS

Black Star 4

54

last Quarter

Brand analysis

DirecTV has added a modest +1 to its Overall Effort Score vs Q2 2025 results.

Its score is reflected by each component pillar adding +1 point, too.

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Style of Communication
62

vs

61

last quarter

50% say the politeness of their customer service agents is 'excellent'

47% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
54

vs

53

last quarter

43% rate the expertise of the customer service agent as 'excellent'

39% say the way details were clearly explained to them was 'excellent'

44% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
58

vs

57

last quarter

38% rate this brand as 'excellent' for how they made them feel valued/important as a customer

41% say the range of solutions or options that were suitable was "excellent"

61% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
51

vs

50

last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'excellent'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

46% say they made it ‘very easy’ to achieve what they set out to do