Brand analysis
If you’re looking for a case study in what stand-out ‘Style of Communication’ should look like in Telco, Frontier Communications might be one to watch.
With a score of 64, the brand has consistently posted quarter on quarter growth stats in this pillar since Q2 2024.
The brand has also added +2 points to its Overall Effort Score, as all four pillars’ scores increase wave on wave.
Verizon’s acquisition of the brand should give Frontier all the necessary resources to build on this growth, but continued success during this process is far from guaranteed. We’ll be watching closely to see what effect, if any, the acquisition is having on its customer service function.