Brand analysis
After recording an impressive +4 increase in its Overall Effort Score in Q2 2025, this quarter has been more modest for Frontier, remaining flat at 52.
The brand has added +1 in Knowledge & Expertise and Valuing the Customer, but Style of Communication has taken a significant hit, with scores dropping by -4. Speed of Resolving Problems has remained flat.
Verizon’s acquisition of the brand in September gave Frontier a boost. In February, the brand announced that its investment in broadband expansion had generated 97,000 new fiber broadband customers in the last quarter of 2024.