Brand analysis
Lumen sees a -3 point dip in its Overall Effort Score wave on wave as three of the four CEI pillars decline this quarter.
The loss can mainly be attributed to Lumen posting its lowest scores for the past year in our ‘Speed of Resolving Problems’ and ‘Style of Communication’ pillars.
With plans to cut costs by $1bn by the end of 2027, Lumen is clearly in a transformative phase, with CEO Kate Johnson quoted recently as saying that it is difficult to imagine “long-term success” for the brand.
Lumen must proceed with caution and avoid making compromises that impact customer experience.