Brand analysis
Lumen is now the sole occupant of the tail-end of the Telecommunications in the US table, having occupied the position alongside Brightspeed in Q2 2025.
While Brightspeed added +4 to its Overall Effort Score this wave, Lumen added a more modest +1.
There are positives in Lumen's scores in the component pillars, however. While Style of Communication and Knowledge & Expertise remained flat wave on wave, Valuing the Customer and Speed of Resolving the Customer have both increased by +1.