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Telecommunications in the US

Optimum By Altice Logo
Vodafone overall Effect Score
Black Star 1

54

VS

Black Star 2

55

last Quarter

Sector Effort Score benchmark
Black Star 3

53

VS

Black Star 4

52

last Quarter

Brand analysis

A slight -1 point decline for Optimum this month sees the brand drop down to joint eighth in the Telecommunications in the US table, sharing the spot with Dish.

The drop reflects a slight downturn recorded in three out of the four Customer Effort pillars, with ‘Speed of Resolving Problems’ a particularly challenging pillar, as it is for most telcos.

‘Style of Communication’ remains consistent at 61, a score it has held since Q4 2024.

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Style of Communication
61

vs

61

last quarter

48% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
55

vs

56

last quarter

45% rate the expertise of the customer service agent as 'excellent'

37% say the way details were clearly explained to them was 'excellent'

47% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Undertanding & Valuing the Customer
53

vs

54

last quarter

40% rate this brand as 'good' for how they made them feel valued/important as a customer

39% say the range of solutions or options that were suitable was "excellent"

51% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed Solving the Problem
48

vs

50

last quarter

40% rate how easy it was to find the information they wanted on the website/app as 'excellent'

43% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

41% say they made it ‘very easy’ to achieve what they set out to do