Brand analysis
A slight -1 point decline for Optimum this month sees the brand drop down to joint eighth in the Telecommunications in the US table, sharing the spot with Dish.
The drop reflects a slight downturn recorded in three out of the four Customer Effort pillars, with ‘Speed of Resolving Problems’ a particularly challenging pillar, as it is for most telcos.
‘Style of Communication’ remains consistent at 61, a score it has held since Q4 2024.