Brand analysis
Consistency is the game for Spectrum as the brand posts the same Overall Effort Score (57) for the third consecutive quarter.
Where other Telco brands struggle with the ‘Speed of Resoving Problems’ pillar, Spectrum has consistently improved this pillar for the past 12 months, now boasting a score of 55 vs 51 in Q2 2024.
Despite these gains, however, Spectrum has dropped one place in the Telecommunications in the US table, now sitting at fifth as competition hots up at the top.