Brand analysis
Spectrum has sunk from fifth to sixth in the Telecommunications in the US table in Q3 2025 after its Overall Effort Score remained flat wave on wave, at 57.
There’s a more positive story found in the component pillars, though. While Valuing the Customer and Speed of Resolving Problems are flat wave on wave, Knowledge & Expertise and Style of Communication are up by +1.
Spectrum has lost 117,000 internet customers in the second quarter of 2025, almost 6% higher than the number it lost in the same period last year, and follows its decision to raise prices.
The business is planning to combat this through its marketing and retention offers, as well as upgrade its video packages. “That will be the stickiest product,” said CEO Chris Winfrey.
Will this pay off for Customer Effort? Come back for Q4’s results in November to find out.