Brand analysis
Consistency is the name of the game for Spectrum as the brand posts the same Overall Effort Score (57) one again for the fourth consecutive quarter.
The company remains at fifth in the Telecommunications in the US table, but with Optimum just one point below – with growth momentum behind it – this could change next wave.
Minor changes wave on wave are seen for Spectrum in the component pillars.
Speed of Resolving Problems, Valuing the Customer and Style of Communication are all down by -1, while Knowledge & Expertise remains unchanged vs Q1 2025.
In February, the brand announced that it had reached the 10 million mobile line milestone, an impressive feat for just seven years in the market.