Vodafone (US)

Telecommunications in the US

Back to rankings

Vodafone overall Effort Score

last Quarter

Sector Effort Score benchmark

last Quarter

Brand analysis

Vodafone has held its own. The brand has completed a second quarter at the top of the Telecommunications in the US table, having overtaken T-Mobile in Q2 2025.

The brand has added +3 to its Overall Effort Score, but considering T-Mobile added +2 this wave, those in charge of Vodafone’s CX cannot afford to be complacent for a second.

Diving into the pillars, Vodafone has added +7 to its Style of Communication score, which has typically been its weaker pillar. It has also added +5 in Valuing the Customer and +2 in Knowledge & Expertise. Speed of Resolving Problems has bumped up by +1.

Style of Communication

last quarter

52% say the politeness of their customer service agents is 'excellent'

51% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge & Expertise

last quarter

49% rate the expertise of the customer service agent as 'excellent'

51% say the way details were clearly explained to them was 'excellent'

49% rate how well the customer service agent understood their particular problem or question as 'good'

Valuing the Customer

last quarter

59% rate this brand as 'excellent' for how they made them feel valued/important as a customer

54% say the way they understood their needs was 'excellent'

51% say the range of solutions or options that were suitable was "excellent"

Speed of Resolving Problems

last quarter

46% rate how easy it was to find the information they wanted on the website/app as 'excellent'

44% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

48% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'

Dig deeper

Vodafone (AU) in Australia

Vodafone (UK) in the UK