Skip to Content

Technology Retail in Australia

Apple Logo
Apple iPhone, iPad, Mac) overall Effort Score
Black Star 1

62

VS

Black Star 2

62

last Quarter

Sector Effort Score benchmark
Black Star 3

56

VS

Black Star 4

55

last Quarter

Brand analysis

From third last quarter, Apple is now joint second in the Technology Retail in Australia rankings, sitting alongside JB Hi-Fi

However, its climb in positions is more to do with JB Hi-Fi’s loss than Apple’s gain. Apple’s Overall Effort Score in Australia remains the same as last quarter, at 62.

Three of the four pillars have also remain the same wave on wave, with Speed of Resolving Problems increasing by +1.

Filters

Filter
Show
 
Style of Communication
64

vs

64

last quarter

50% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

 
Knowledge & Expertise
62

vs

62

last quarter

48% rate the expertise of the customer service agent as 'excellent'

45% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
64

vs

64

last quarter

45% rate this brand as 'excellent' for how they made them feel valued/important as a customer

43% say the range of solutions or options that were suitable was "excellent"

57% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
59

vs

58

last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'excellent'

43% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

44% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'