Brand analysis
From third last quarter, Apple is now joint second in the Technology Retail in Australia rankings, sitting alongside JB Hi-Fi
However, its climb in positions is more to do with JB Hi-Fi’s loss than Apple’s gain. Apple’s Overall Effort Score in Australia remains the same as last quarter, at 62.
Three of the four pillars have also remain the same wave on wave, with Speed of Resolving Problems increasing by +1.