64
VS
63
last Quarter
62
VS
60
last Quarter
Apple remains in the top spot in the Technology Retail in the US table but this wave it shares the spot with two other brands – Amazon and Samsung.
The brand has added +1 to its Overall Effort Score wave on wave, reflecting growth across all four component pillars.
Knowledge & Expertise and Style of Communication are up by +1 vs Q2 2025 scores, while Valuing the Customer and Speed of Resolving Problems is up by +2.
Filters
vs
67last quarter
53% say the politeness of their customer service agents is 'excellent'
52% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’
vs
62last quarter
48% rate the expertise of the customer service agent as 'excellent'
48% say the way details were clearly explained to them was 'excellent'
49% rate how well the customer service agent understood their particular problem or question as 'excellent'
vs
63last quarter
50% say the way they understood their needs was 'excellent'
47% say the range of solutions or options that were suitable was "excellent"
63% say they were 'very satisfied' with the outcome of their communication or contact
vs
59last quarter
45% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'excellent'
49% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'
53% say they made it ‘very easy’ to achieve what they set out to do
