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Technology Retail in Australia

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Dell overall Effort Score
Black Star 1

51

VS

Black Star 2

50

last Quarter

Sector Effort Score benchmark
Black Star 3

57

VS

Black Star 4

56

last Quarter

Brand analysis

Dell has recorded positive figures in this wave’s Customer Effort Index. The brand has added +1 to its Overall Effort Score, marking its highest scores seen for more than a year.

Looking at its performance in the component pillars this wave, three of the four pillars have seen wave-on-wave gains.

Knowledge & Expertise, is up by +2, while Speed of Resolving Problems and Style of Communication add +1 each. Valuing the Customer remained flat wave on wave, so should be where the business’s Australian operation focusses in Q4 2025.

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Style of Communication
52

vs

51

last quarter

44% say the politeness of their customer service agents is 'good'

39% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
53

vs

51

last quarter

40% rate the expertise of the customer service agent as 'excellent'

39% say the way details were clearly explained to them was 'excellent'

39% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
55

vs

55

last quarter

38% rate this brand as 'good' for how they made them feel valued/important as a customer

39% say the range of solutions or options that were suitable was "good"

53% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
48

vs

47

last quarter

37% rate how easy it was to find the information they wanted on the website/app as 'good'

37% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

42% say they made it ‘very easy’ to achieve what they set out to do