Brand analysis
Dell has recorded positive figures in this wave’s Customer Effort Index. The brand has added +1 to its Overall Effort Score, marking its highest scores seen for more than a year.
Looking at its performance in the component pillars this wave, three of the four pillars have seen wave-on-wave gains.
Knowledge & Expertise, is up by +2, while Speed of Resolving Problems and Style of Communication add +1 each. Valuing the Customer remained flat wave on wave, so should be where the business’s Australian operation focusses in Q4 2025.