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Technology Retail in the UK

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Dell overall Effort Score
Black Star 1

61

VS

Black Star 2

61

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

62

last Quarter

Brand analysis

Dell has been caught up with. The brand’s Overall Effort Score has remained flat wave on wave, but advances by Argos means it now shares sixth place.

Looking at the pillars, three of the four have increased by +1 – Style of Communication, Knowledge & Expertise and Valuing the Customer. Meanwhile, Speed of Resolving Problems remained flat so should be the area of focus for Dell to shake off the competition.

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Style of Communication
63

vs

64

last quarter

44% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
61

vs

60

last quarter

44% rate the expertise of the customer service agent as 'excellent'

43% say the way details were clearly explained to them was 'excellent'

43% rate how well the customer service agent understood their particular problem or question as 'good'

 
Valuing the Customer
64

vs

63

last quarter

42% rate this brand as 'excellent' for how they made them feel valued/important as a customer

42% say the range of solutions or options that were suitable was "excellent"

60% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
57

vs

57

last quarter

44% rate how easy it was to find the information they wanted on the website/app as 'excellent'

43% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

49% say they made it ‘very easy’ to achieve what they set out to do