Skip to Content

Technology Retail in the UK

Dell Logo
Dell overall Effort Score
Black Star 1

61

VS

Black Star 2

60

last Quarter

Sector Effort Score benchmark
Black Star 3

62

VS

Black Star 4

60

last Quarter

Brand analysis

After Dell started 2025 in its best ever position, adding a huge +6 points in Q1 2025, its growth has now slowed.

Dell adds a more modest +1 points to its Overall Effort Score this wave, retaining sixth position.

Looking at the component pillars, we’d urge Dell to focus on the one pillar that hasn’t grown wave on wave. Knowledge & Expertise remains at 60, with 45% of UK customers rating how well the customer service agent understood their particular problem or question as 'good’.

More positive stories can be found in the other three pillars. Style of Communication and Speed of Resolving Problems are up +1 wave on wave, while Valuing the Customer has increased by +3.

Filters

Filter
Show
 
Style of Communication
64

vs

63

last quarter

44% say the politeness of their customer service agents is 'excellent'

48% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

 
Knowledge & Expertise
60

vs

60

last quarter

45% rate the expertise of the customer service agent as 'excellent'

45% rate how well the customer service agent understood their particular problem or question as 'good'

 
Valuing the Customer
63

vs

60

last quarter

42% rate this brand as 'excellent' for how they made them feel valued/important as a customer

42% say the range of solutions or options that were suitable was "excellent"

57% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
57

vs

56

last quarter

43% rate how easy it was to find the information they wanted on the website/app as 'excellent'

41% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good"

44% rate how quickly they were able to achieve they they set out to do, or resolve their issue as 'excellent'