HP (UK) - Nice

Technology Retail in the UK

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HP overall Effort Score

last Quarter

Sector Effort Score benchmark

last Quarter

Brand analysis

HP is moving on up, adding +3 to its Overall Effort Score to take fourth place in the Technology Retail in the UK table.

The brand does have to share the position with Amazon in the minds of UK consumers, but it is HP that has the growth momentum behind it, rising from fifth last wave.

Diving into the pillars, all are up wave on wave. The most impressive advance is seen in Speed of Resolving Problems, which is up by +4 vs Q1 2025.

Meanwhile, Knowledge & Expertise and Style of Communication are up by +3 and Valuing the Customer by +2

Style of Communication

last quarter

48% say the politeness of their customer service agents is 'excellent'

42% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge & Expertise

last quarter

46% rate the expertise of the customer service agent as 'excellent'

43% rate how well the customer service agent understood their particular problem or question as 'excellent'

Valuing the Customer

last quarter

43% rate this brand as 'excellent' for how they made them feel valued/important as a customer

43% say the way they understood their needs was 'excellent'

62% say they were 'very satisfied' with the outcome of their communication or contact

Speed of Resolving Problems

last quarter

43% rate how easy it was to find the information they wanted on the website/app as 'excellent'

44% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

54% say they made it ?very easy? to achieve what they set out to do

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