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Technology Retail in the UK

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HP overall Effort Score
Black Star 1

65

VS

Black Star 2

63

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

62

last Quarter

Brand analysis

HP’s Overall Effort Score continues to grow for the second straight quarter.

Adding +2, at 65, the brand has posted its highest ever Technology Retail in the UK result in the Customer Effort Index’s two-year history.

All four pillars are up on last wave’s results too. Speed of Resolving Problems has the biggest increase of +3, while Knowledge & Expertise is up +2. Style of Communication and Valuing the Customer are both up by +1.

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Style of Communication
64

vs

63

last quarter

45% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
63

vs

61

last quarter

45% rate the expertise of the customer service agent as 'excellent'

45% say the way details were clearly explained to them was 'excellent'

43% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
67

vs

66

last quarter

43% rate this brand as 'excellent' for how they made them feel valued/important as a customer

43% say the way they understood their needs was 'excellent'

62% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
64

vs

61

last quarter

44% rate how easy it was to find the information they wanted on the website/app as 'excellent'

44% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

55% say they made it ‘very easy’ to achieve what they set out to do