Brand analysis
HP’s Overall Effort Score continues to grow for the second straight quarter.
Adding +2, at 65, the brand has posted its highest ever Technology Retail in the UK result in the Customer Effort Index’s two-year history.
All four pillars are up on last wave’s results too. Speed of Resolving Problems has the biggest increase of +3, while Knowledge & Expertise is up +2. Style of Communication and Valuing the Customer are both up by +1.
 
             
             
             
                     
                                 
                        