Brand analysis
HP isn’t budging. The brand has posted the same Overall Effort Score – 59 – for three consecutive quarters, taking joint sixth in this wave’s Technology Retail in the US table alongside Walmart and Dell.
The brand’s consistent scores can be found reflected in the component pillars.
Knowledge & Expertise and Valuing the Customer remains the same wave on wave, while Speed of Resolving Problems and Style of Communication have dipped -1.