Brand analysis
Samsung has added +1 to its Overall Effort Score wave on wave but that’s not been quite enough to hold onto the top spot. The brand now sits joint-second in the Technology Retail in the UK table alongside John Lewis.
There are plenty of reasons for cheer to be found in the component pillars too. All four are up on their scores last wave. Valuing the Customer and Speed of Resolving Problems are up by +2 while Knowledge & Expertise and Style of Communication have added +1.