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Technology Retail in the US

Samsung Logo
Samsung overall Effort Score
Black Star 1

64

VS

Black Star 2

62

last Quarter

Sector Effort Score benchmark
Black Star 3

62

VS

Black Star 4

60

last Quarter

Brand analysis

With an Overall Effort Score of 63, Samsung has posted its highest score ever recorded in two years of the Customer Effort Index’s Technology Retail in the US table.

The brand occupies first place for the first time ever too, though it does share the position with Amazon and Apple.

All four component pillars are showing growth too, with Knowledge & Expertise and Speed of Resolving Problems the standout performers, adding +3 each.

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Style of Communication
66

vs

65

last quarter

51% say the politeness of their customer service agents is 'excellent'

50% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
63

vs

60

last quarter

48% rate the expertise of the customer service agent as 'excellent'

45% say the way details were clearly explained to them was 'excellent'

47% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
66

vs

64

last quarter

50% rate this brand as 'excellent' for how they made them feel valued/important as a customer

47% say the way they understood their needs was 'excellent'

62% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
62

vs

59

last quarter

46% rate how easy it was to find the information they wanted on the website/app as 'excellent'

48% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

54% say they made it ‘very easy’ to achieve what they set out to do