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Technology Retail in Australia

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Amazon overall Effort Score
Black Star 1

59

VS

Black Star 2

59

last Quarter

Sector Effort Score benchmark
Black Star 3

57

VS

Black Star 4

56

last Quarter

Brand analysis

There's been no change for Amazon’s Australian scores this wave.

The brand has once agains posted an Overall Effort score of 59, with all four pillars posting the same score at Q2 2025.

Amazon sits at joint sixth alongside Harvey Norman in the Technology Retail in Australia table,

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Style of Communication
62

vs

62

last quarter

43% say the politeness of their customer service agents is 'excellent'

43% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
57

vs

57

last quarter

42% rate the expertise of the customer service agent as 'good'

40% say the way details were clearly explained to them was 'good'

42% rate how well the customer service agent understood their particular problem or question as 'good'

 
Valuing the Customer
63

vs

63

last quarter

41% say the way they understood their needs was 'excellent'

43% say the range of solutions or options that were suitable was "good"

62% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
58

vs

58

last quarter

40% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'good'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

49% say they made it ‘very easy’ to achieve what they set out to do