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Technology Retail in the UK

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Amazon overall Effort Score
Black Star 1

63

VS

Black Star 2

63

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

62

last Quarter

Brand analysis

Amazon’s drift down the Technology Retail in the UK table continues. The brand started 2025 in joint-third, but now sits at fifth, -2 points behind HP in fourth.

Wave on wave, Amazon’s Overall Effort Score has stayed flat. Its performance in Knowledge & Expertise has too but the remaining three component pillars are all up by +1.

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Style of Communication
66

vs

65

last quarter

47% say the politeness of their customer service agents is 'excellent'

48% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
61

vs

61

last quarter

44% rate the expertise of the customer service agent as 'excellent'

43% say the way details were clearly explained to them was 'excellent'

45% rate how well the customer service agent understood their particular problem or question as 'excellent'

 
Valuing the Customer
67

vs

66

last quarter

46% say the way they understood their needs was 'excellent'

45% say the range of solutions or options that were suitable was "excellent"

67% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
63

vs

62

last quarter

43% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'excellent'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

55% say they made it ‘very easy’ to achieve what they set out to do