Brand analysis
Microsoft is making moves in Technology Retail in Australia table, adding +2 to its Overall Effort Score in the past three months.
The brand has also left the bottom position of the table for the first time in the Customer Effort Index’s two-year history, lapping Dick Smith.
Looking at the pillars, Microsoft has added +2 in the Speed of Resolving Problems pillar and +1 in Knowledge & Expertise. Style of Communication and Valuing the Customer remain flat.