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Technology Retail in Australia

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Microsoft overall Effort Score
Black Star 1

49

VS

Black Star 2

47

last Quarter

Sector Effort Score benchmark
Black Star 3

57

VS

Black Star 4

56

last Quarter

Brand analysis

Microsoft is making moves in Technology Retail in Australia table, adding +2 to its Overall Effort Score in the past three months.

The brand has also left the bottom position of the table for the first time in the Customer Effort Index’s two-year history, lapping Dick Smith.

Looking at the pillars, Microsoft has added +2 in the Speed of Resolving Problems pillar and +1 in Knowledge & Expertise. Style of Communication and Valuing the Customer remain flat.

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Style of Communication
56

vs

56

last quarter

41% say the politeness of their customer service agents is 'excellent'

41% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
50

vs

49

last quarter

39% rate the expertise of the customer service agent as 'excellent'

39% say the way details were clearly explained to them was 'good'

42% rate how well the customer service agent understood their particular problem or question as 'good'

 
Valuing the Customer
50

vs

50

last quarter

37% rate this brand as 'excellent' for how they made them feel valued/important as a customer

39% say the way they understood their needs was 'good'

48% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
44

vs

42

last quarter

39% rate how easy it was to find the information they wanted on the website/app as 'good'

39% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good"

37% say they made it ‘very easy’ to achieve what they set out to do