Brand analysis
Are we seeing the start of Microsoft’s Customer Effort fortunes reversing in the Technology Retail in Australia rankings?
The brand has added +1 to its Overall Effort Score wave on wave and is posting score increases in three out of four of the Customer Effort Index’s component pillars.
Knowledge & Expertise is up by +1, as is Speed of Resolving Problems, while Valuing the Customer has increased by +2.
Just one Customer Effort Score point separates Microsoft and Dick Smith at 10th in the minds of Aussies – will we see a flip next wave?