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Technology Retail in the UK

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Microsoft overall Effort Score
Black Star 1

58

VS

Black Star 2

57

last Quarter

Sector Effort Score benchmark
Black Star 3

63

VS

Black Star 4

62

last Quarter

Brand analysis

Microsoft remains at the tailed of the table, but has added another +1 point to its Overall Effort Score, making four straight quarters of growth.

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Style of Communication
61

vs

60

last quarter

44% say the politeness of their customer service agents is 'good'

44% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

 
Knowledge & Expertise
56

vs

57

last quarter

44% rate the expertise of the customer service agent as 'good'

42% say the way details were clearly explained to them was 'good'

41% rate how well the customer service agent understood their particular problem or question as 'good'

 
Valuing the Customer
58

vs

58

last quarter

40% rate this brand as 'good' for how they made them feel valued/important as a customer

42% say the way they understood their needs was 'good'

54% say they were 'very satisfied' with the outcome of their communication or contact

 
Speed of Resolving Problems
54

vs

53

last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'good'

41% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good"

46% say they made it ‘very easy’ to achieve what they set out to do